Portfolio Information

  • Created by: Ian Rojas
  • Date: October 26, 2019
  • Skills: Video Producing, Script Writing, Video Editing and Motion Graphics
  • Client: Savannah River Nuclear Solutions

Showcasing the employees of Savannah’s River Site, Make A Difference Day is a visual reflection of the invaluable volunteer services and donations that the
CSRA community provides.

Campaign Information

Including social media within the video as a marketing solution, #MakeADifferenceDay tapped into the global power social media has to
reach an international clientele and build brand awareness in the most time efficient way. As Emarsy’s explains , “42% of the world’s population uses social media. That’s 3.2 billion users worldwide.” Recognising this opportunity and the value of social media as a way to increase brand awareness and customer engagement, including #MakeADifference was key for the campaign’s effectiveness.

Complimenting the value of SRS’s volunteer services and donations, the unofficial secular holiday that celebrates community service and volunteerism proved a perfect reference. By aligning the public holiday with Savannah River Site, the project proved effective in increasing brand awareness.