- Created by: Ian Rojas
- Skills: Video Producing, Screenwriting and Motion Graphics
- Client: Savannah River Nuclear Solutions
AMP wanted to present itself as a place for aspiring mid-career professionals
to ‘succeed and win.’
Over-emphasising AMP and the success it delivers presented a challenge
when creating an authentic video. It was important to ensure the ‘winning’
nature of AMP was fuelled by a customer-centric focus, rather than one
founded on the pursuit of profit.
Tapping into the metaphor of sports and the winning mentality
underpinning such a culture, the video effectively associated AMP with the
same success and strength that ‘winning’ teams are founded on.
With a carefully curated selection of employee interviews, the final result
embodied AMP’s mission to present itself as a place which enables success
for mid-career professionals.
Conducting a workshop with AMP’s steering committee proved effective in
employing a collaborative approach. With a focus on leading, I was able to
work alongside the committee to ensure the video remained true to AMP’s
brand and mission.
By using staff members and their first-hand experiences of AMP, the brand
was able to draw on its expertise and strong reputation to promote its
winning nature. Furthermore, these client success stories proved powerful in
presenting an entirely authentic, trustworthy and credible reflection of AMP
and its capabilities.