Snap SRS

Project Brief

Employing an art competition to increase employee engagement and overall team morale, SnapSRS reflected Savannah River Site’s ‘Compelling Place to
Work’ initiative. The pilot campaign created an art competition with the ultimate aim of increasing employee morale. Open to all SRS employees, the competition presented staff members with an opportunity to submit original artwork, showcase their creativity and embrace another dimension of their work. The selected winners and their work are now on display at SRS.

The Challenge

Delivering a video to actively engage employees and encourage their
participation within the SnapSRS Competition was an initial challenge. An
effective call-to-action was fundamental to ensuring the video was both
explanatory and lead generating.

My Approach

After initial client consultation, the fundamentality of first establishing a
distribution channel for contest information and art submission became
clear.

With a focus on marketing to increase brand awareness and employee
participation, a promotional tone underpinned the video.
By employing a compelling, professional logo to represent SnapSRS and
incorporating design email templates, the approach proved effective in
presenting a brand-building video to promote the competition.